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- Marketing Versus PR: What’s the Difference
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- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
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Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
As a content creator and/or blogger, how do you create content that draws your target audience further into your information without pissing readers off or diminishing the size of your following? Beyond the obvious benefits of increased pageviews and time-on-site, here are five reasons to drive engaged readers deeper into your content offering along with nine actionable content marketing tips to keep everyone else happy.
Blogging consistently on a regular schedule is one of the biggest problems that derail both newbie and experienced bloggers. That said, facilitate content creation by reducing the effort and time you spend developing each blog post. Here are ten tactics to help you blog more often without working harder. Source: Heidi Cohen’s Actionable Marketing Blog
The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed. To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever. Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success. Source: Heidi Cohen’s Actionable Marketing Blog
Writing, like any other skill can be learned. It requires practice to achieve proficiency. While many of us are taught in school that to write well you must follow a set of rules, the reality is that writing requires practice. Tell your writing demons to be quiet since the secret to being a better blogger is to write more blog blog posts. Here are thirteen tips to help guide your writing process to make you a better blogger. Source: Heidi Cohen’s Actionable Marketing Blog
Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog
Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.
If you’re thinking SXSW is where all the cool social media kids are except me, I don’t want to burst your bubble but the truth is you’re not alone. Of course, many of those who aren’t at SXSW probably won’t tell you because they don’t want to publicize the fact they’re not part of the in-group. Instead of sitting in front of your Twitter client watching the tweets go by feeling left out, take advantage of this opportunity to do something special for yourself.