m-commerce

Is Social Media Dragging E-commerce Into The Future?

pull into future

Social media continues to change our shopping experiences, both online and offline, supporting purchasing at every step of the process. Some have dubbed this social commerce. Let’s start by looking at seven examples of how social media is adding content, engagement and interaction. Based on these examples, here are five salient attributes as to how social media is dragging e-commerce into the future.

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4Ps Drive Mobile Commerce (& The Marketing You Need!) [Research]

Mobile Data Consumers Want

US mobile commerce sales including travel grew to $6.7 billion in 2011, an increase of over 90% from 2010, despite retailers’ slow response to offer mobile shopping options. eMarketer projects US m-commerce sales to grow at a 55% compound annual rate from 2010 to 2015. This expansion is driven by a combination of increased smartphone ownership, enhanced use of smartphone functionality and improved m-commerce options. Here are the 4 Ps of m-commerce in order of importance and what marketers must do to supply this information. [Data included]

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Mobile Marketing Research You Need Now! [Charts]

Mobile Phone Communicates

Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.

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