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Branding: Not Just a Logo
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
Tags: Brand, Logo, personality, Story, Storytelling
What’s in a Name? Don’t Ask Starbucks
What’s in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, changing the logo, name or brand isn’t an insignificant question.
Tags: Brand, Harold Schultz, Logo, Starbucks
