Location-based services

31 Signs You’re Still Not Serious About Social Media

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As social media marketing matures, it’s time for marketers to get serious about their social media efforts. Social media marketing can no longer be a test on the side where no one’s paying attention. Here are thirty-one signs that you’re still not serious about social media.

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Location Based Services (LBS): Who’s Checking In Now? [Chart]

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Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.

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Location-Based Services Heart Social Media [Data/Charts]

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Initiated by Nate Bonilla-Warford, who liked the idea that April 16th is the four times four day of the fourth month, Foursquare Day is a social media celebration by its users for its users. (Here’s mobile marketing data to give you background on the marketplace.) Foursquare is about what happens when you close your laptop to go out and connect according to founder, Dennis Crowley during a Social Media Week interview. Here’s data and insight to help you leverage the power of location-based services in your marketing mix. [Data and charts included!]

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Mobile Marketing: 56 MUST Have Facts [Data Included]

Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.

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