Lisa Gerber

2011 Marketing Book Recommendations By 12 Experts

ereader

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

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You Must Read This: 12 Experts Pick Their Favorite 2011 Blog Posts

2011 best blog posts

What was the best of 2011’s blog posts? It’s a difficult question since, as Lisa Gerber points out, a lot depends on what’s happening at the time and what stands out on a particular subject. Further, take my word for it, writing strong, compelling content on a regular basis is hard work. Because bloggers craft posts on a regular basis, there are a lot of options from which to choose. To help me, I asked twelve experts for their input. Here are their choices and commentary.

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Content Marketing Definition: 21 Experts Weigh In

Content marketing defined

How do you define content marketing? Here are 21 content marketing definitions from  marketing experts.

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