Lisa Buyer

The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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Mobile Search: 15 SEO Experts Give Their Advice [Research]

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go.  (Here’s some more mobile shopping data you need now!]  Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

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15 SEO Experts Give Their Best Social MediaTips

Search and social media

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

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Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

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27 Marketing Wishes for 2012

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012.  While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

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2012 Extreme Marketing Predictions

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

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2011 Marketing Book Recommendations By 12 Experts

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

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You Must Read This: 12 Experts Pick Their Favorite 2011 Blog Posts

What was the best of 2011’s blog posts? It’s a difficult question since, as Lisa Gerber points out, a lot depends on what’s happening at the time and what stands out on a particular subject. Further, take my word for it, writing strong, compelling content on a regular basis is hard work. Because bloggers craft posts on a regular basis, there are a lot of options from which to choose. To help me, I asked twelve experts for their input. Here are their choices and commentary.

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