Lisa Buyer

Content Shock – What 24 Content Marketing Experts Think

Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.

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Lean Content Definition Roundup

22 Experts Weigh in - Heidi Cohen-Actionable Marketing Guide

What’s your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.

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Content Quality Definition: 25 Experts Weigh In

25 Content Quality Definition

2014 is the year of content quality. Here’s the content quality definition as given by 25 content marketing experts.

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63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Social Media Forecasts 2014-Heidi Cohen

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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5 Key Elements That Make The Best Content Marketing

Keep Calm and Read On - Best Content Marketing - Heidi_Cohen

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes  the 5 key elements that make the best content marketing.

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2013 Best Social Media, Content & Mobile Marketing

16 Experts Look Back at 2013 Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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Mobile Search: 15 SEO Experts Give Their Advice [Research]

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go.  (Here’s some more mobile shopping data you need now!]  Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

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