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Lion Brand Yarn
12 Classic Back-to-School Topics for Blogs and Content Marketing

Labor Day signals a return to school the inevitable “What I Did For My Summer Vacation” composition. Of course, this can be rather painful if you’ve got a bad case of Blank Blog Post Syndrome. To help you, here are twelve classic topics for blogs and content marketing grounded in school-related themes to get your creative juices flowing.
Tags: Lion Brand Yarn, Margie Clayman, Marketing
Is Your Content Marketing Just Empty Calories?

First Lady Michelle Obama isn’t the only one campaigning against sugary content. As a marketer, your content must provide your target market with solid information – not just empty calories of marketing-speak.
To cut the fat from your content marketing, here are five tips to help you supply your audience with high protein information. Of course, it helps to incorporate your firm’s stories and products into this content.
Tags: content marketing, Lion Brand Yarn












