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Social Media: What Marketers Want to Know in 2013

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Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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2013: The Future of Social Media [Research/Charts]

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As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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How to Improve Small Business Social Media Performance

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While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

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Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

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Social Media: Do You Know Your Audience?

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Before you dive into creating your social media marketing strategy,  know who’s in your audience and where you can find them.

Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.

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Social Media and Brands: 10 Charts You Need

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Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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Social Media: Do You Know Where Your Audience Is? [Research]

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With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

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Social Media Turf Wars: What They Mean For Marketers

LinkedIn, Twitter, Instagram & Facebook Stake their Turf

With recent changes by LinkedIn, Twitter and Instagram, there’s no doubt social media platforms are in the midst of turf wars. Motivated by the need to generate revenue, the social media networks’ once fruitful partnerships are souring and platforms are jockeying for audience and position. One thing’s for certain: participants and marketers will lose.

Here are three signs the social media turf wars have begun plus 5 marketing tactics to deal with increased social media balkanization. From Heidi Cohen’s Actionable Marketing Blog

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101 Social Media Marketing Resources – 2012 Edition

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Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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47 Social Media Facts (& What They Mean For Your Marketing)

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As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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