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Social Media and Brands: 10 Charts You Need

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Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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Social Media: Do You Know Where Your Audience Is? [Research]

Social Media Icons in Green

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

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Social Media Turf Wars: What They Mean For Marketers

LinkedIn, Twitter, Instagram & Facebook Stake their Turf

With recent changes by LinkedIn, Twitter and Instagram, there’s no doubt social media platforms are in the midst of turf wars. Motivated by the need to generate revenue, the social media networks’ once fruitful partnerships are souring and platforms are jockeying for audience and position. One thing’s for certain: participants and marketers will lose.

Here are three signs the social media turf wars have begun plus 5 marketing tactics to deal with increased social media balkanization. From Heidi Cohen’s Actionable Marketing Blog

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101 Social Media Marketing Resources – 2012 Edition

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Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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47 Social Media Facts (& What They Mean For Your Marketing)

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As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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Social Media: Where to Distribute B2B Content Marketing [Research/Chart]

distribute content

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing.  Here’s a chart of the top seven social media venues and five ways to improve your content marketing’s effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Grows Up [Research]

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As social media grows up, business use matures. Early business pioneers on social media continue to hone their strategic approach to these venues based on their hard-earned experience. Here are five elements businesses need as their social media usage matures.  [Research & charts included] Source: Heidi Cohen Actionable Marketing Blog

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The Inside Scoop On How Marketers Use Social Media [Research]

What's the inside scoop on social media marketing? Research

Social media provides an array of marketing options to achieve your business goals. If you’re like other marketers, you’re curious as to what your peers are doing with social media, what works best for them, and how to get your organization to the next level cost effectively. Social Media Examiner’s 2012 Social Media Marketing Industry Report provides insights worth studying. (Here’s another view of social media’s evolution.)

 

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10 LinkedIn Facts Marketers Need (& How to Use Them) [Research]

LinkedIn Smurfs

Are you challenged when it comes to getting relevant information about LinkedIn to support your marketing efforts? If so, you’re not alone.  To help you, here are ten pieces of research and data about LinkedIn and how to use them to improve your marketing.

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21 Ways to Say Thank You Via Social Media

Salty Thank you

Thanksgiving is a time to thank those who’ve helped and supported us. Thank You. It’s amazing how far those two little words can go. But do realize that, with the use of social media’s expanded communications methods, across one-to-many, one-to-one and many-to-many platforms, there’s no reason this season not to reach out and thank your family, friends, customers, colleagues and social media contacts. Here are twenty-one tips to thank your social media circle and show you care.

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