LinkedIn

Social Media Fuels SMB Growth (Not for SMBs Only)

Using social media for SMBs

Want to grow your small business? Read LinkedIn’s Priming the Economic Engine research with charts. Then follow these 10 SMB social media tips.

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Social Media Marketing 2014: Where Your Audience Is

Social Media Audience 2014

Planning your social media marketing 2014? Examine this Pew Internet Research with charts. Includes5 actionable social media marketing tips for 2014.

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2014 Social Media Predictions

New Year Resolution

Want to know how to position your business in 2014? Here are twelve social media predictions to help drive your business.

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Social Media Marketing Fortune 500 Style

Geek Fairy | Free coloured round social media icons

Social media marketing use by Fortune 500 continues to increase and diversify. Here are seven findings based on research by the University of Massachusetts/Dartmouth and seven actionable social media marketing tips. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog

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50 States of Social Media

Sneakers of independence

Need help celebrating America’s July Fourth holiday? Here are fifty ways to be a  social media super star. Source: Heidi Cohen’s Actionable Marketing Blog.

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Social Media: What Marketers Want to Know in 2013

Designbump-Socia-Media-Icon-Set

Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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2013: The Future of Social Media [Research/Charts]

Dindin free social media icons

As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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How to Improve Small Business Social Media Performance

Social Media Icon Set-1

While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

LinkedIn 200 Million Members

Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

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Social Media: Do You Know Your Audience?

social media icons

Before you dive into creating your social media marketing strategy,  know who’s in your audience and where you can find them.

Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.

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