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Welcome to the Funnel – Book Interview

Welcome To The Funnel

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach.

If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.

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Social Media Platforms 2015 [Research]

Social Media Platforms 2015

Social Media Platforms 2015- Which ones should you use? Here’s a breakout based on research including actionable social media marketing tips.

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2015 Small Business Social Media Trends [Research]

Kids at computer-2015 Small Business Social Media Trends-1

Based on UMass Darthouth’s Inc 500 and social media, here are the 2015 small business social media trends. Includes 29 small business social media tips.

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How The 2015 B2B Purchase Decision Process Has Changed

2015 B2B Purchase Decision Process-1

Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)

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Do You Know What Your Audience Is Doing On Social Media?

Social Media Behavior in 2015

Want to improve your social media marketing? Understand your audiences’ social media behavior in 2015. 5 trends, charts and tips from Global Web Index.

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Decreased Facebook Visibility: What Can You Do?

Decreased Facebook Visibility

New changes mean decreased Facebook visibility. What can your small business do? Here are 30 low budget tactics to increase your reach.

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Social Media Marketing 2015: Where Is Your Audience?

Social Media Marketing 2015

Is your social media marketing 2015 on track to succeed? Here are 37 facts with charts and tips to understand your audience and how it acts on social media.

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2015 Social Media Predictions: 10 Forecasts You Need

2015 Social Media Predictions

Here are the Top 10 2015 social media predictions and the challenges each social network faces. Included are 27 social media marketing tactics to help you.

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Is Your Business Tapping Into The Full Power Of LinkedIn?

LinkedIn Business Tactics

LinkedIn is THE professional social media platform. Are you using it to maximize results. Here are 39 LinkedIn business tactics to improve business. [Chart]

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How To Dominate LinkedIn Publishing

How to Dominate LinkedIn Publishing

Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).

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