Likeable Media

Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2010’s Top 12 Social Media Experts

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Media Hearts Cause Marketing

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

Tags: , , , , , , , , , , , , ,

How to Grow Your Social Media Tribe

Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.

Tags: , , , , , , , , , , ,