Leo BUrnett

360 Degree Branding

360 degree branding goes live

Brands enhance the value of the products, companies and people they represent whether for a B2B, B2C, Not-for-Profit (aka NFP) or solopreneur. Today’s social media-connected, content marketing rich environment demands you have a 360 degree brand. Here are ten, 360 degree brand elements and questions to develop and/or expand your organization’s branding.

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7 Social Media Marketing Tips from the Dead

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In honor of the Day of the Dead, here are quotes from seven famous marketers and businessmen that still resonate today. To show respect for the timeless nature of their work, here’s how these sayings still hold true for social media marketing.

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Content Marketing Defined

Solve This Puzzle

Content marketing creates and shares useful narrative information to engage prospects, current customers and the public. While grounded in the principles of Mad Men like David Ogilvy in its editorial appearance and Leo Burnett in the integration of important brand attributes, content marketing doesn’t interrupt or promote. It lures potential customers in and persuades them. Here are twelve core attributes of content marketing.

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Content Marketing Definition: 21 Experts Weigh In

Content marketing defined

How do you define content marketing? Here are 21 content marketing definitions from  marketing experts.

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What Marketers Can Learn About Branding from School Teams

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With the beginning of school, many football teams and cheerleaders are already on the field practicing. School mascots epitomize what branding at its best does. Marketers who want to build their brands should heed the lessons they offer. Here are seven branding elements and three branding benefits.

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What is Branding?

starbucks logo

Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.

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30 Branding Definitions

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Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

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Leo Burnett: 12 Advertising Tips That Are Still Relevant Today

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Leo Burnett (October 21, 1891 – June 7, 1971)  creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.

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