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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
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Lee Odden
7 B2B Content Marketing Gems (B2C Can Also Use!)
Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog
14 Social Media Blogs We Love (& Why You Should Too!)
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
Tags: Altimeter, Boost Blog Traffic, Brian Clark, Brian Solis, Cindy King, Convince and Convert, Copyblogger, Darren Rowse, Derek Halperin, Glenn Allsopp, Jason Falls, Jay Baer, Jeff Bullas, Jon Morrow, Jonah Berger, Kikilani, Kristi Hines, Lee Odden, Marcus Sheridan, Margie Clayman, mari smith, Mike Stelzner, Neil Patel, problogger, Quick SProut, Rebecca Lieb, Social Media Examiner, Social Media Explorer, The Sales Lion, Viperchill
101 Social Media Marketing Resources – 2012 Edition
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube
360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]
Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: blogchat, events, IRL, Joe Pulizzi, Lee Odden, Mack Collier, Meetup
11 Tactics to Optimize Your Blog
Optimizing your blog content is a challenge every blogger faces. While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well. Here are ten tactics to optimize your blog content. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Lee Odden, optimize, photographs, SEO, Social Sharing
15 SEO Experts Give Their Best Social MediaTips
Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lee Odden, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, Social Marketology, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, YouTube Marketing An Hour A Day
10 Ways to Use Your Blog to Build Influence
Influence is important. Each of us wants to feel that we matter and have an effect on others. A blog provides an ideal resource for increasing your influence as well as that of your brand or organization. Here are ten ways to use your blog to build your influence.
21 Content Marketing Definitions
Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.
Tags: Ann Handley, Ann Holland, Anna Maria Virzi, Arment Dietrich, Barry Graubart, CC Chapman, ClickZ, content marketing, Content Marketing for Dummies, Content Marketing How to THink LIke a Publisher, Content Marketing Institute, Content Matters, Content Rules, Dan Bergeron, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Healthcare Chaplaincy, Heidi Cohen, Jason Falls, Jim Siegel, Joe Pulizzi, Keith Blanchard, Kelly Hungerford, KeySplash Creative, Lee Odden, Leo BUrnett, Likeable Media, Lisa Gerber, Marketing Profs, Mass Relevance, Online Marketing Blog, Paper.il, Rebecca Lieb, Sam Decker, Social Media Explorer, Spin Sucks, Story Worldwide, Susan Gunelius, Which test won, WIlliam J. ward
What is Social Media?
What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.
Tags: Ann Handley, Augustine Fou, Bryan Eisenberg, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Pulizzi, Lee Odden, Liz Strauss, lurking, Mark W. Schaefer, Michelee Chmielewski, Mobile, Rebecca Lieb, Rob Peterson, Sarah Hofstetter, social media definition, Tablet, what is social media
30 Social Media Definitions
The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?
Tags: Adam Kleinberg, Angie Schottmuller, Ann Handley, Arment Dietrich, Augustine Fou, Barn Raisers, Blue Focus Marketing, Bryan Eisenberg, Cheryl Burgess, Chris Garrett, Clayman Advertising, Content Marketing Institute, Dave Kerpen, Deborah Weinstein, eMetrics, Gini Dietrich, HARO, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Cothrel, Joe Pulizzi, Lee Odden, Likeable Media, Lisa Buyer, Lithium Technologies, Liz Strauss, Marjorie Clayman, Mark W. Schaefer, Marketing Sciences Consulting Group, MarketingProfs, Mass Relevance, Michelle Chmielewski, Online Marketing Blog, Peter Shankman, Pressfeed, Rebecca Lieb, Riverside Marketing Strategies, Rob Petersen, Sally Fallow, Sam Decker, Sarach Hofstetter, SOBcon, Social Media Club, Strategic Objectives, Synthesio, The Buyer Group, Traction, Trey Pennington, Wikipedia
What Is PR?
PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.
Tags: B.L. Ochman, Barbara Kowalski, Beth Harte, Cece Salomon-Lee, Deb Weinstein, Jayme Soulati, Lee Greenhouse, Lee Odden, Lisa Buyer, Lucy Siegel, Mark Burgess, Marla Aaron, Nancy Tamosaitis, PR Definition, PRSA, Public Relations, Richard Reavey, Sally Falkow, Shennandoah Diaz’, Steve Stratz, Sue R.E. Geramian, Susan YOung, Toby Bloomberg
