Lee Odden

P2P Content: The Content Nobody Measures

Talking to my brother

What is P2P Content? Here are 5 types of P2P content and channels where it’s distributed. Also, 5 tricks for marketers to leverage the power of P2P content.

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13 Actionable Conference Content Marketing Tips

Joe Pulizzi in Content Marketing Institute Orange at Content Marketing World

Want to make the most content from attending a conference? Here are 13 actionable conference content marketing tips to help you.

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How To Be A Social Media All Star

Social Media All Stars

If there was a social media equivalent of the 2013 Baseball All Star game, who would you choose to be your social media star?

Check out any list of top social media experts and you’ll find that they have a set of consistent traits. While following these traits by themselves won’t necessarily make you a social media star, they will help you establish your social media credentials.

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7 B2B Content Marketing Gems (B2C Can Also Use!)

gems

Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog

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14 Social Media Blogs We Love (& Why You Should Too!)

Blogger Valentine

It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation.  In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.

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101 Social Media Marketing Resources – 2012 Edition

Social Media Icon Sets - SkyTechGeek

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]

Foodie Blogger Name Tag

Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog

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15 SEO Experts Give Their Best Social MediaTips

Search and social media

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

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10 Ways to Use Your Blog to Build Influence

Influence

Influence is important. Each of us wants to feel that we matter and have an effect on others. A blog provides an ideal resource for increasing your influence as well as that of your brand or organization. Here are ten ways to use your blog to build your influence.

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