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Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.
Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey. Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation. To solve this challenge, B2B companies must develop three distinct strategies to deal with each of the three business levers for increasing sales. Source: Heidi Cohen’s Actionable Marketing Blog
Want to generate qualified leads for your business? Well, I’ve got one word for you—Blogs! Here are twenty ways that a blog can help you generate qualified prospects and customers for your business, regardless of whether it’s B2B, B2C, not-for-profit or solopreneur.