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lead generation
How To Make Your B2B Lead Generation Work Harder
Three out of five B2B respondents believe their online marketing mix doesn’t deliver and nurture the leads their sales pipeline needs according to a BtoB Magazine and Bizo survey. Further exacerbating this problem is the slowdown of the sales process increasing the need for more effective marketing support to power lead generation. To solve this challenge, B2B companies must develop three distinct strategies to deal with each of the three business levers for increasing sales. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, Lead Conversion, lead generation
20 Ways to Use Your Blog to Generate Leads
Want to generate qualified leads for your business? Well, I’ve got one word for you—Blogs! Here are twenty ways that a blog can help you generate qualified prospects and customers for your business, regardless of whether it’s B2B, B2C, not-for-profit or solopreneur.
Tags: Blog, headline, lead generation
How to Turn Your Professional Blog into a Lead Generating Machine
Many professionals, such as lawyers, accountants, marketers and others with small businesses, use blogs as the essence of their Internet presence. In theory, this makes sense since at its core a blog is a content management system (CMS) so you have the freedom to easily create and edit content. Yet, while the concept of a blog is appealing as a thought leadership platform, the reality is that most professionals lack the time, motivation and ability to blog enough to keep it alive. Here are 12 tips to turn your blog into a lead generating machine.
