Premium Brands Don’t Get Social Media

Premium brands meet social media (Facebook)

Premium brands aren’t socialable on social media. This is a key outcome of the June, 2012, study Top 100 Prestige Brands on Facebook based on an analysis of digital aptitude by L2 and Buddy Media. Having worked on true premium brands, this makes sense. Elite, status brands are positioned to attract customers willing to pay for the brands’ exclusivity. These brands don’t want the mass, engaged audiences that social media platforms including Facebook offer. A different social media approach is needed. (Here’s 11 tips to improve Facebook effectiveness.) Source: Heidi Cohen’s Actionable Marketing Blog

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