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Posted on August 12, 2013 by Heidi Cohen in Social Media |
Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.
Like PeerIndex and Twitlyzer, Klout is one of the new online metrics sites that tries to provide an influence report card. With Klout as with any single metric, the challenge is that determining true influence requires measuring a variety of online and offline factors. To understand what it takes, 12 types of people with offline clout are examined and 12 ways to increase your offline clout are presented.
Posted on December 31, 2010 by Heidi Cohen in E-commerce, Email Marketing, Market Research Insights, Social Media |
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.
Posted on December 27, 2010 by Heidi Cohen in Social Media |
To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.
Posted on December 23, 2010 by Heidi Cohen in Social Media |
#UsGuys has aroused attention in the Social Media ecosystem. Founded by five guys, who allow #UsGals to join them, #UsGuys is 24/7 Twitter chat that’s an example of how to do social media right. Included are the group’s three major social media accomplishments and links to more information about the group. Please join our social media tribe.
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?