Kelly Hungerford

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Biggest lead generation mistakes

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

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The Best Lead Generation Tips Ever

Best Lead Generation Tip

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.

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63 Content Marketing Forecasts For 2014

2014 Content Marketing Forecast-Heidi Cohen

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Social Media Forecasts 2014-Heidi Cohen

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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5 Key Elements That Make The Best Content Marketing

Keep Calm and Read On - Best Content Marketing - Heidi_Cohen

The hands down best content marketing of 2013 selected & explained by 19 experts. Also, includes  the 5 key elements that make the best content marketing.

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Content Marketing: 23 Experts Tell How To Improve It

Fix it

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

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28 Amazing Content Marketing Ideas You Can Use Now

Help

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

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How To Reuse Your Content Marketing

Recycled toys

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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20 Experts Select Key Content Marketing Metrics

Measure Content Marketing

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

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