Jonah Berger

Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

Micro-Influencer

Want to improve your marketing results? Tap into micro-influencer marketing to drive engagement & conversions at a lower cost.

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Why You Need Influencer Relations Marketing Now

Influencer Relations Marketing

Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.

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Contagious: Why Things Catch On – Book Interview

Contagious book cover

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Read Heidi Cohen’s interview.

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63 Content Marketing Forecasts For 2014

Here are 63 Content Marketing Forecasts for 2014 made by 24 experts to help make your content shine.

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67 Social Media Forecasts For 2014

Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans  on track.

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2013 Best Social Media, Content & Mobile Marketing

Here are the 2013 Marketing Highlights.16 marketing experts selected 2013 best social media, content and mobile marketing.

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Social Media Images: 5 Ways to Go Viral

Do you want your social media posts to go viral? Follow these 5 tips to create viral social media images based on research of Google+ posts. Charts included.

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14 Social Media Blogs We Love (& Why You Should Too!)

It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation.  In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.

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How To Make Your Content Marketing Go Viral [Research]

3 secrets to go viral

When it comes to content marketing, the advice experts often give is create remarkable content. Why? It attracts readers, shares and sales. More importantly, remarkable content tends to go viral. Here are three elements to increase content virality and three secrets to remarkable content. Source: Heidi Cohen’s Actionable Marketing Blog

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