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- 30 Social Media Definitions
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- 2013 Social Media Trends and Your Business
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Joe Pulizzi
7 B2B Content Marketing Gems (B2C Can Also Use!)
Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media Does Not Drive ROI [Research]
On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI
Social Media Marketing: The Inside Scoop From 6 Experts
While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.
Blogging ROI: 15 Ways Blogs Make Money
Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.
Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: B2B, B2C, Connie Benson, cost, Investment, Joe Pulizzi, Mack Collier, Marcus Sheridan, Money, NFP, Not-for-Profit, Revenue, ROI, Sale, Social Media Examiner, Solopreneur
2013 Extreme Marketing Predicitions
Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog
2012′s Biggest Marketing Break Throughs
2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland
2012′s Biggest Marketing Surprises
Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.
Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.
Top Marketing #FAILs of 2012
While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.
Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.
Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog
360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]
Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: blogchat, events, IRL, Joe Pulizzi, Lee Odden, Mack Collier, Meetup
2012 Extreme Marketing Predictions
While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.
Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker
21 Content Marketing Definitions
Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.
Tags: Ann Handley, Ann Holland, Anna Maria Virzi, Arment Dietrich, Barry Graubart, CC Chapman, ClickZ, content marketing, Content Marketing for Dummies, Content Marketing How to THink LIke a Publisher, Content Marketing Institute, Content Matters, Content Rules, Dan Bergeron, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Healthcare Chaplaincy, Heidi Cohen, Jason Falls, Jim Siegel, Joe Pulizzi, Keith Blanchard, Kelly Hungerford, KeySplash Creative, Lee Odden, Leo BUrnett, Likeable Media, Lisa Gerber, Marketing Profs, Mass Relevance, Online Marketing Blog, Paper.il, Rebecca Lieb, Sam Decker, Social Media Explorer, Spin Sucks, Story Worldwide, Susan Gunelius, Which test won, WIlliam J. ward
What is Social Media?
What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.
Tags: Ann Handley, Augustine Fou, Bryan Eisenberg, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Pulizzi, Lee Odden, Liz Strauss, lurking, Mark W. Schaefer, Michelee Chmielewski, Mobile, Rebecca Lieb, Rob Peterson, Sarah Hofstetter, social media definition, Tablet, what is social media
