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Want your content to stand out for your target audience in the onslaught of information? Then take the time to create a well developed content personality using this handy 10 point checklist formatted as questions to help you.
Want to target your marketing to your audience? Then read this analysis of US media consumption complete with charts, data, and actionable marketing tips.
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Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.
Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.