Jim Sterne

Marketing Needs Big Data – Explained in Plain English [Research]

Posted by Heidi Cohen on March 7, 2012 in Marketing Metrics | Leave a comment

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

Tags: Big Data, bit.ly, Brandwatch, Connotate, DataXu, Drake Direct, Gini Cerami, Jim Sterne, Jon Miller, Kathy Greenler Sexton, Lana Mehanna, Marketing, Marketo, Marshall SPonder, Nate Walton, Perry Drake, SIIA, Tim Devane

27 Marketing Wishes for 2012

Posted by Heidi Cohen on January 12, 2012 in Marketing | 2 Comments

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012. While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Cathy Halligan, Dave Kerpen, Deborah Weinstein, Greg Jarboe, Heidi Cohen, Howard Greensteinn, Jeanniey Mullen, Jim Siegel, Jim Sterne, Lisa Buyer, Luke Brynley-Jones, Margie Clayman, Mark Schafer, Marketing Forecast, Matt Blumberg, Matt Fioretta, Michael Pinto, Peggu Fitzgerald, Rebecca Lieb, Rick Dragon, Sally Falkow, Sam Decker, Sam Fiorella, WIlliam J. ward

2012 Extreme Marketing Predictions

Posted by Heidi Cohen on January 9, 2012 in Marketing | 23 Comments

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

Tags: 2012, Angie Schottmuller, Ann Hanley, BL Ochman, Brian Rice, Dave Kerpen, Deborah Weinstein, Dr4Ward, Extreme Marketing Predictions, Greg Jarboe, Heidi Cohen, Jim Siegel, Jim Sterne, Joe Pulizzi, Lisa Buyer, Luke Brinley-Jones, Margie Clayman, Mark Schaefer, Marketing, Matt Blumberg, Michael Pinto, Peggy Fizpatrick, Rebecca Lieb, Ric Dragon, Sally Falkow, Sam Decker

Social Media Monitoring – 10 Social Media Experts Tell You What to Use

Posted by Heidi Cohen on November 14, 2011 in Marketing Metrics, Social Media | 11 Comments

Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.

Tags: Brian Massey, Connie Benson, Gini Dietrich, Jim Sterne, John Marshall, Kate Paulin, Marshall SPonder, monitor social media, Perry Drake, Rebecca Lieb, social media metrics

The One Social Media Metric You Need [Data]

Posted by Heidi Cohen on November 7, 2011 in Marketing Metrics, Social Media | 2 Comments

As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)

Tags: Brian Massey, Connie Benson, Heidi Cohen, Jim Sterne, John Marshall, Kate Paulin, Marshall SPonder, Perry Drake, Rebecca Lieb, Rob Petersen, Social media marketing, social media metrrics

What is Social Media?

Posted by Heidi Cohen on May 16, 2011 in Actionable Marketing 101, Social Media | Leave a comment

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.

Tags: Ann Handley, Augustine Fou, Bryan Eisenberg, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Pulizzi, Lee Odden, Liz Strauss, lurking, Mark W. Schaefer, Michelee Chmielewski, Mobile, Rebecca Lieb, Rob Peterson, Sarah Hofstetter, social media definition, Tablet, what is social media

30 Social Media Definitions

Posted by Heidi Cohen on May 9, 2011 in Actionable Marketing 101, Social Media | 35 Comments

The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?

Tags: Adam Kleinberg, Angie Schottmuller, Ann Handley, Arment Dietrich, Augustine Fou, Barn Raisers, Blue Focus Marketing, Bryan Eisenberg, Cheryl Burgess, Chris Garrett, Clayman Advertising, Content Marketing Institute, Dave Kerpen, Deborah Weinstein, eMetrics, Gini Dietrich, HARO, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Cothrel, Joe Pulizzi, Lee Odden, Likeable Media, Lisa Buyer, Lithium Technologies, Liz Strauss, Marjorie Clayman, Mark W. Schaefer, Marketing Sciences Consulting Group, MarketingProfs, Mass Relevance, Michelle Chmielewski, Online Marketing Blog, Peter Shankman, Pressfeed, Rebecca Lieb, Riverside Marketing Strategies, Rob Petersen, Sally Fallow, Sam Decker, Sarach Hofstetter, SOBcon, Social Media Club, Strategic Objectives, Synthesio, The Buyer Group, Traction, Trey Pennington, Wikipedia

Data Demons (in a good way!)

Posted by Heidi Cohen on October 31, 2010 in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.