Jeffrey L. Cohen

Maximize B2B Blog Results: 10 Tactics You Need

Maximize B2B Blog Results

Maximize B2B Blog Results. Use these 10 blogging tactics with charts and examples from top content marketing experts.

Tags: , , , , , , , , , , , , , , , , , , , ,

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Biggest lead generation mistakes

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Best Lead Generation Tips Ever

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Content Marketing Lead Generation:  22 Expert Tips

Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.

Tags: , , , , , , , , , , , , , , , , , , , , ,

Social Media Lead Generation: Best Tips From The Experts

Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.

Tags: , , , , , , , , , , , , , , , , , , , , ,

2012’s Biggest Marketing Surprises

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

Tags: , , , , , , , , , , , , , , , , ,

Top Marketing #FAILs of 2012

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , , , , , , , , , ,

101 Social Media Marketing Resources

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,