Jeffrey L. Cohen

25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

Biggest lead generation mistakes

Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.

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The Best Lead Generation Tips Ever

Best Lead Generation Tip

Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.

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Content Marketing Lead Generation:  22 Expert Tips

Content Marketing Lead Generation-22 Expert Tips

Are you using content marketing for lead generation? Here’s what 22 experts say is the best way to do content marketing lead generation.

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Social Media Lead Generation: Best Tips From The Experts

Social Media Lead Generation-21 experts

Do you want to use social media lead generation? Here are actionable social media lead generation tips from 21 experts to help with B2B and B2C businesses.

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2012′s Biggest Marketing Surprises

Surprise

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

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Top Marketing #FAILs of 2012

2012 Marketing #Fail

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

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101 Social Media Marketing Resources – 2012 Edition

Social Media Icon Sets - SkyTechGeek

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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Mobile Search: 15 SEO Experts Give Their Advice [Research]

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go.  (Here’s some more mobile shopping data you need now!]  Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

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