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Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
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- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
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Jay Baer
20 Experts Select Key Content Marketing Metrics
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog
10 Blogging Tactics To Maximize Long-Term Results
Say social media and photographs, status updates, comments and likes come to mind. Yet Facebook comments, LinkedIn updates and tweets only flicker briefly in followers’ streams. Not the stuff of which lasting impressions are made. For marketers seeking to build their brands, drive traffic, and generate leads and sales, this can be a challenge. Here are ten tactics to make your blog yield benefits as the long tail of your social media marketing strategy. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Jay Baer, Rand Fishkin, Research, Social Media Examiner, Tips
Social Media Does Not Drive ROI [Research]
On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI
Social Media Marketing: The Inside Scoop From 6 Experts
While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.
Social Media: 23 Ways To Promote Your Blog
You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Tags: Blog, Chris Brogan, Facebook, Flickr, Jay Baer, Mack Collier, Mike Stelzner, Pinterest, Twitter
14 Social Media Blogs We Love (& Why You Should Too!)
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
Tags: Altimeter, Boost Blog Traffic, Brian Clark, Brian Solis, Cindy King, Convince and Convert, Copyblogger, Darren Rowse, Derek Halperin, Glenn Allsopp, Jason Falls, Jay Baer, Jeff Bullas, Jon Morrow, Jonah Berger, Kikilani, Kristi Hines, Lee Odden, Marcus Sheridan, Margie Clayman, mari smith, Mike Stelzner, Neil Patel, problogger, Quick SProut, Rebecca Lieb, Social Media Examiner, Social Media Explorer, The Sales Lion, Viperchill
20 Tips Guaranteed to Increase Your Blog Following
Building a solid blog following is critical to achieving your blog goals. This requires multiple sources of blog readership. To this end, the biggest challenge most bloggers have is getting new visitors to become repeat visitors. Here are twenty tips guaranteed to turn new visitors into loyal readers without having to work at getting them to return each time. Source: Heidi Cohen’s Actionable Marketing Blog
5 Ways Blogs Drive Sales [Examples]
“How do you make money from your blog?” is a question bloggers get asked whether they’re blogging for themselves or for a company. To ensure that your blog generates sales, it’s important that this is one of your top goals since it focuses your strategy. Whether you’ve got a B2C, B2B, not-for-profit or solopreneur oriented blog, you have five major options for generating money from your blog. Source: Heidi Cohen’s Actionable Marketing Blog
17 Tips To Distribute Your Blog Content To More People
If you’re like most bloggers, you’re always looking for new ways to expand your blog readership. I know I am. Think beyond your blog. Try new methods of attracting new readers that you haven’t tried before. Your goal is to make your blog popular. Here are seventeen tips to help you get started. Source – Heidi Cohen’s Actionable Marketing Blog
What is Branding?
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.
Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin
30 Branding Definitions
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin
Blog Show and Tell: 3 Blogging Lessons With Examples
Do you remember show and tell? In nursery school, I had to bring in an unusual item and explain it to my classmates. Unlike my friends, I didn’t settle for an ordinary toy or household object. Instead I brought my sister. The great advantage was that she was able to talk for herself. Over the years, I’ve found old-fashioned show and tell to be a useful teaching technique because it illustrates the point better than describing it can ever do. Here are three blogging elements where show and tell can help you learn and improve your craft.
