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Lead generation is at the heart of B2B marketing and It’s a major driver of content marketing. But too many marketers have problems getting it right. Here, from 25 marketing experts are the biggest lead generation mistakes marketers make plus 5 Actionable Marketing
tips on how to get it right.
Are you using the best lead generation tips to maximize your profitability? Here’s what 24 marketing experts say are the best way to develop sales leads.
Content Marketing rocks despite being around for years. Content marketing consists of human communication transmitted from one person to another. Don’t take my word for it, here’s what seven content marketing rockstars said about the subject at Content Marketing World. Source: Heidi Cohen’s Actionable Marketing Blog
With the increase in ownership of mobile devices including smartphones and tablets, consider how to integrate mobile into your marketing plans. While your audience may not be as tech savvy as you are, don’t underestimate their desire to seek your business on a mobile device even if it’s a B2B offering. Here are three marketing questions to get your mobile plans on track. Source: Heidi Cohen’s Actionable Marketing Blog