Isaiah Mustafa

William and Kate’s Royal Wedding: Why We Care

Checkmate-Kate Middleton-Royal Wedding Route

Prince William and Kate Middleton’s wedding isn’t just any wedding, a joyful occasion in its own right. It’s a royal wedding where the groom is in line to be the King of England. While Kate Middleton wasn’t a scullery maid when she met William at university, she’s not royalty. This point underscores that their marriage is a fairy tale come true where the bride is marrying her prince.  Here are 3 Marketing lessons from the royal wedding.

Tags: , , , , , , , , , ,
Win A Free Book!
Click to Enter the Actionable Marketing Guide Book Giveaway

Old Spice’s Viral Social Media Drives Sales

To reposition Old Spice, Isaiah Mustafa, Old Spice’s sexy brand icon, was featured in 180+ YouTube videos. These humorous social media clips  garnered 35+ million YouTube views. To help you assess the branding impact of your social media campaign, here are 31 questions to determine brand effectiveness. Please read on …

Tags: , , , , ,

@OldSpice Raises the Social Media (Shower) Bar

Old Spice is no longer your grandfather’s brand since entering the social media stage wearing only a towel on July 13th. Old Spice’ 180+ video campaign is destined to become 2010’s social media case study.  Here are 4 ways that Old Spice turned social media on its head. Please read on …

Tags: , , , , , , ,