Isaiah Mustafa

William and Kate’s Royal Wedding: Why We Care

Posted by Heidi Cohen on April 29, 2011 in Marketing | 6 Comments
Checkmate-Kate Middleton-Royal Wedding Route

Prince William and Kate Middleton’s wedding isn’t just any wedding, a joyful occasion in its own right. It’s a royal wedding where the groom is in line to be the King of England. While Kate Middleton wasn’t a scullery maid when she met William at university, she’s not royalty. This point underscores that their marriage is a fairy tale come true where the bride is marrying her prince.  Here are 3 Marketing lessons from the royal wedding.

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Old Spice’s Viral Social Media Drives Sales

Posted by Heidi Cohen on August 9, 2010 in Actionable Marketing 101, Branding, Social Media | 2 Comments

To reposition Old Spice, Isaiah Mustafa, Old Spice’s sexy brand icon, was featured in 180+ YouTube videos. These humorous social media clips  garnered 35+ million YouTube views. To help you assess the branding impact of your social media campaign, here are 31 questions to determine brand effectiveness. Please read on …

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@OldSpice Raises the Social Media (Shower) Bar

Posted by Heidi Cohen on July 16, 2010 in Branding, Social Media | Leave a comment

Old Spice is no longer your grandfather’s brand since entering the social media stage wearing only a towel on July 13th. Old Spice’ 180+ video campaign is destined to become 2010’s social media case study.  Here are 4 ways that Old Spice turned social media on its head. Please read on …

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