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Facebook—Wall Street is all a buzz about its lackluster performance following its historic IPO. To put a Shakespearean spin on Facebook’s experience, I come not to bash Facebook but to support it. Let’s face it—Facebook’s not disappearing any time soon. Research included (Here’s 5 ways Facebook’s IPO will affect marketers and charts related to the IPO.) Facebook’s 3 revenue challenges and 3 revenue opportunities. Source: Heidi Cohen’s Actionable Marketing Blog
As Facebook’s IPO nears, there continues to be speculation about the firm’s worth, especially after its disappointing first quarter 2012 results. For marketers, the question is how will Facebook change their business model and what impact will that have on their budgets? (Here’s a white paper assessing publically available information on Facebook’s IPO by marketing data scientists Rhonda and Perry Drake of Drake Direct.) Here are five points where Facebook’s IPO could have an impact on marketers and their budgets.
No matter how you look at it, Facebook is the 900 pound gorilla of the Internet. While on an individual level many of us don’t count the minutes we spend on the site since they’re interspersed with other online or mobile activities or fill otherwise wasted moments, collectively across the global Facebook ecosystem they add up. Here’s 5 charts and other data to help understand Facebook’s IPO in terms of its business and marketing implications.