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Posted on June 24, 2011 by Heidi Cohen in Communication |
Today’s corporate communications are complex. They’re no longer just broadcast messages from your organization to your customers and the public. Instead they’reone-to-many, one-to-one or many-to-many. These messages may be distributed via your internal media (such as your website, blog and print communications), third party media (such as television, newspapers and magazines) or user-generated media (such as social media networks). These exchanges may be created and disseminated by different departments and resources without centralized accountability. As a result, your corporate communications may lack a unified perspective, voice and/or branding. Even worse, there may be areas where you’ve no coverage leaving your organization vulnerable in today’s 24/7 always-on world. Here’s a 15 point corporate communications checklist.