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About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.
Instagram is about more than just the photos we take and share. Instagram enables us to see the world differently. With the help of its social media integration, Instagram creates memories and provides context for everyday activities. Instagram enables marketers to leverage the visual power of their brand. Here are three actionable marketing tactics from Heidi Cohen’s Actionable Marketing Blog.
Want social media engagement? Use Instagram because this mobile photography app is social media engagement superglue. As research from Simply Measured shows, a picture is worth a thousand engagements. Here are 5 Instagram tactics based on research from Simply Measured. (Charts included) Source: Heidi Cohen’s Actionable Marketing Blog
Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily. Instagram’s appeal according to The New Yorker’s Ian Crouch is that ”it makes everything in our lives, including and especially ourselves, look better.” Here are seven research charts to help you understand Instagram’s marketing implications. Source: Heidi Cohen’s Actionable Marketing Blog