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Instagram Hearts Visual Content Marketing (7 Charts)
About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, comScore, Instagram, Pew Internet, Photo, Pinterest, Research, Simply Measured, Twitter
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
2012: Social Media, Content Marketing and Mobile
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
Social Media Turf Wars: What They Mean For Marketers
With recent changes by LinkedIn, Twitter and Instagram, there’s no doubt social media platforms are in the midst of turf wars. Motivated by the need to generate revenue, the social media networks’ once fruitful partnerships are souring and platforms are jockeying for audience and position. One thing’s for certain: participants and marketers will lose.
Here are three signs the social media turf wars have begun plus 5 marketing tactics to deal with increased social media balkanization. From Heidi Cohen’s Actionable Marketing Blog
47 Social Media Facts (& What They Mean For Your Marketing)
As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.
Social Media: Who Will Win the Battle for Mobile [Research]
As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.
Instagram: Unlock the Power of Your Brand’s Image [Research]
Instagram is about more than just the photos we take and share. Instagram enables us to see the world differently. With the help of its social media integration, Instagram creates memories and provides context for everyday activities. Instagram enables marketers to leverage the visual power of their brand. Here are three actionable marketing tactics from Heidi Cohen’s Actionable Marketing Blog.
5 Instagram Tactics to Increase Social Media Engagement
Want social media engagement? Use Instagram because this mobile photography app is social media engagement superglue. As research from Simply Measured shows, a picture is worth a thousand engagements. Here are 5 Instagram tactics based on research from Simply Measured. (Charts included) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Instagram, Research, Simply Measured
Instagram Research You Need NOW! [7 Charts]
Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily. Instagram’s appeal according to The New Yorker’s Ian Crouch is that ”it makes everything in our lives, including and especially ourselves, look better.” Here are seven research charts to help you understand Instagram’s marketing implications. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, Instagram, Photo, Research, Simply Measured, The NPD Group
