[INFOGRAPHIC] How to Distribute Content Marketing

Social media, owned media and third party media

To deliver your original, branded content to an audience aggregated around a topic of interest, in a variety of formats, on a regular schedule, content marketers have three distinct options. They are social media, owned (or internal) media and third party (or paid) media. These are explained here with an infographic chart that lays out the differences in terms of marketing goals, audience, benefits and challenges.

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