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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
- 21 Ways to Promote Your Mobile App
- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
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To deliver your original, branded content to an audience aggregated around a topic of interest, in a variety of formats, on a regular schedule, content marketers have three distinct options. They are social media, owned (or internal) media and third party (or paid) media. These are explained here with an infographic chart that lays out the differences in terms of marketing goals, audience, benefits and challenges.