Infographic

Online Content Generation: 15 Facts Marketers Need

Online Content Generation

Online content generation—do you know how much is created every minute? 15 facts and 3 insights you need for your content marketing

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Using Social Media To Support The Purchase Process

Shopping cart

For many small businesses, social media is often a time-suck. Despite this, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process.  Infographic and 5 actionable social media tips.

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Infographics: How to Guarantee Content Marketing Success

first prize

Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader. The reality is that infographic success requires more than attractive content. Here are the seven steps to ensure your infographic’s a winner. Source: Heidi Cohen’s Actionable Marketing Blog

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Infographics: Content Marketing’s Social Media Magnet

Magnet

Infographics stand out in a sea of text. Infographics condense information into a friendly visual format to make it easier to consume, understand and remember. Here are five reasons to include infographics in your content marketing format mix. Also, here are eleven steps to help you create stellar infographics to add to your content marketing mix.

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[INFOGRAPHIC] 7 Types of Content Marketing Customers Actively Seek

Customer Shopping

Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

13 content marketing sins

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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[INFOGRAPHIC] How To Plan Your Blog

Create your blog plan

Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.

To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan.

Please share the Blogging Infographic. Source: Heidi Cohen’s Actionable Marketing Blog.

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[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing)

How we consume content marketing - info snacking

[INFOGRAPHIC] Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. Depending on your lifestyle, this list may be expanded to include gaming devices, car-related devices and/or out-of-home screens. Each screen transmits information where we as marketers wish to integrate our message in a way that will grab consumers’ attention. The good news is consumers trust content marketing. In addition to an infographic, this post includes useful charts from Heidi Cohen’s Actionable Marketing Blog.

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[INFOGRAPHIC] How To Make The Case For Content Marketing

Scale

Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Images: 5 Options [Examples]

Take photo of each other

Images, especially photographs, are 2012’s social media darlings across platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. What can you do if your organization doesn’t have rights to use these images and photographs across social media platforms? Here are five alternatives marketers can leverage. (Of course, don’t forget to integrate your brand!) Source: Heidi Cohen’s Actionable Marketing Blog

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