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Online content generation—do you know how much is created every minute? 15 facts and 3 insights you need for your content marketing
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader. The reality is that infographic success requires more than attractive content. Here are the seven steps to ensure your infographic’s a winner. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.
To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan.
Please share the Blogging Infographic. Source: Heidi Cohen’s Actionable Marketing Blog.
[INFOGRAPHIC] Do you know how we consume content now? There are 4 major options that enable us to gather more information.
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog