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Advertising: Customer Trust vs Customer Action [Infographic]

Which is better Advertising: Customer Trust vs Customer Action? Use this analysis and tips to add advertising to your marketing plans to yield results.

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Online Content Generation: 15 Facts Marketers Need

Online Content Generation

Online content generation—do you know how much is created every minute? 15 facts and 3 insights you need for your content marketing

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Using Social Media To Support The Purchase Process

For many small businesses, social media is often a time-suck. Despite this, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process.  Infographic and 5 actionable social media tips.

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Infographics: How to Guarantee Content Marketing Success

Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader. The reality is that infographic success requires more than attractive content. Here are the seven steps to ensure your infographic’s a winner. Source: Heidi Cohen’s Actionable Marketing Blog

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Infographics: Content Marketing’s Social Media Magnet

Infographics stand out in a sea of text. Infographics condense information into a friendly visual format to make it easier to consume, understand and remember. Here are five reasons to include infographics in your content marketing format mix. Also, here are eleven steps to help you create stellar infographics to add to your content marketing mix.

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[INFOGRAPHIC] 7 Types of Content Marketing Customers Actively Seek

Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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[INFOGRAPHIC] How To Plan Your Blog

Create your blog plan

Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.

To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan.

Please share the Blogging Infographic. Source: Heidi Cohen’s Actionable Marketing Blog.

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