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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Infographics are content marketing magnets. They reduce text to visual content while simplifying complex information into an easy-to-digest format. As a result, they magically seem to build your brand and position you as a thought leader. The reality is that infographic success requires more than attractive content. Here are the seven steps to ensure your infographic’s a winner. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing supports sales cost effectively. This is why over 90% of marketers expect content marketing to increase during the next year based on results from an eConsultancy-Outbrain report. Heidi Cohen’s Actionable Marketing Blog presents an infographic showing how marketers’ objectives align with customer needs during the buying cycle plus seven actionable marketing tactics for providing the types of information customers actively seek.
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.
To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan.
Please share the Blogging Infographic. Source: Heidi Cohen’s Actionable Marketing Blog.
[INFOGRAPHIC] Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. Depending on your lifestyle, this list may be expanded to include gaming devices, car-related devices and/or out-of-home screens. Each screen transmits information where we as marketers wish to integrate our message in a way that will grab consumers’ attention. The good news is consumers trust content marketing. In addition to an infographic, this post includes useful charts from Heidi Cohen’s Actionable Marketing Blog.
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog
Every blogger wants their blog to break through the ever-growing number of blogs to be top in their category. To take your blog to the next level, here are the three secrets to creating an A-List blog. (HINT: Connections, Content and Conversions!)