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Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.
As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
Yesterday was Small Business Saturday. Promoted by American Express, the promotion celebrated the virtues of small retailers and encouraged shoppers to support local businesses. As I shopped at my favorite local store where the promotion attracted lots of buyers, I realized this approach could be applied to blogging. On your blog, this translates to taking small actions that add up to big results. While one little step by itself won’t do a lot, it’s the cumulative impact of all of them together that yield real accomplishments. Source: Heidi Cohen’s Actionable Marketing Blog
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content. Included are 11 places to use photographs on blogs, 7 photo sources and 3 ways to increase photo effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog
Photographs, images and graphics are eye-candy readers can’t resist. When it comes to content marketing, each picture and illustration does the work of a 1,000 words pulling prospective readers in. Marketers take advantage of this attribute by using images to make content easier to consume and more accessible to a broader audience. Here are seven reasons content marketing needs photographs, images and graphics.