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IBM
Visual Content: How to Re-imagine Your Brand
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media Participants to Marketers: It’s Not About You! [Data]
Have you listened to what to what your prospects and customers want from your organization on social media platforms?
If not, there’s a good chance your marketing may be missing the mark. Based on research from IBM (Hat tip to Brian Solis for pointing out this research!) there’s a perception gap between what consumers want from marketers and what marketers think they want. Here are charts from this research and 5 questions to help you assess your social media marketing strategies.
Branding: Color Inside the Lines
Color is strong. It’s visual. Color is at the heart of branding. The Mad Men got the importance of color to a brand. How do you bring color to your brand?
How to Make Your Company Stand Out in the Exhibit Hall
When adding trade show exhibits to your marketing mix, it’s critical to make your firm stand out. Premiums, aka tchotchkes, are one way to accomplish this. Here are 5 factors that make your firm’s give-aways more effective. Please read on …
Tags: Conference, DMA 2010, Emirat, give-away, IBM, premiums, Tchotchke, trade show, Verso
