Hubspot

Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

2015 B2C Content Marketing Trends-3 Elements

Want B2C Content Marketing success? Examine 2015 B2C content marketing trends analysis by Content Marketing Institute and MarketingProfs. Includes 3 keys

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Content Marketing ROI: The Key You Need

Content Marketing ROI

Did you know that just measuring your content marketing ROI improves your results? To improve your content marketing check out this research and charts.

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16 Ridiculously Easy Ways To Increase Retweets

Expand Twitter Reach

Do you want to increase retweets for your Twitter content? Here are 16 ridiculously easy ways to expand your Twitter reach.

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Social Media: 10 Commandments for Business

10 commandments-Rembrandt_Harmensz._van_Rijn_079

Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog.

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How to Position Your SMB for Success In 5 Easy Steps

Success

Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.

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Proof that Social Media Drives Sales! [Research]

Free Social Media Iconsby Dawghouse Design Studio

Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog

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LinkedIn: Where the Money Is (and 11 Facts to Prove It!)

LinkedIn 200 Million Members

Known for being a job seeker’s ghetto as a social media résumé site, LinkedIn has quietly expanded its effectiveness for businesses in general and marketers specifically. While many businesses understand how to leverage the power of LinkedIn’s job search capabilities, they overlook the social network’s power as a means of connecting them with prospects and building trust.

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Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not

Unlock

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms.  Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.  Includes seven tactics that unlock the power of your business blog. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: Do You Know Where Your Audience Is? [Research]

Social Media Icons in Green

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

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7 Tips To Keep Your Blog Going For The Long Run

Frozen in the snow

Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog can be the victim of a storm. Once you decide to publish a blog and build an audience you’ve created a media entity with a responsibility to your readers and community to keep a regular publication schedule. Once you stop, your blog is at risk of freezing over because it’s easy to tell yourself it’s only another day and no one will notice. Source: Heidi Cohen’s Actionable Marketing Blog

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