Heidi Cohen

Content Marketing: 23 Experts Tell How To Improve It

Fix it

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

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28 Amazing Content Marketing Ideas You Can Use Now

Help

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

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The Best Content Marketing Advice Ever

First Place

What’s the best content marketing advice you need to drive measurable results? We asked 19 content marketing experts for their best advice on content marketing.

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The 23 Top Content Marketing Blogs

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Want to ensure you’re  on top of the latest content developments? Here are the 23 top content marketing blogs recommended by 19 experts.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

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From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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20 Experts Select Key Content Marketing Metrics

Measure Content Marketing

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Curation: 19 Definitions

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While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.

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2013 Extreme Marketing Predicitions

New Years

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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Top Marketing #FAILs of 2012

2012 Marketing #Fail

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: 15 Top Search Optimization Tips

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Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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