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15 Ways to Drive Shoppers With Social Media [Examples]
Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.
Tags: 1800-Flowers, Blog, customer review, daily deal, Etsy, Fab, Fiskars, groupon, Institute for Back Up Trauma, Intuit, John Cleese, Kate Spade, Lion Brand, Marcus Sheridan, Photograph, Pinterest, Q&A Sites, Slideshare, Social commerce, Social media sell, Tery Spataro, thisnext, threadless, trip Advisor, TUmblr, Will It Blend?, Woot
If You Groupon, Will They Come? [Data]
Groupon announced it’s $750 million IPO. While the group buying industry is projected to increase by 138% to $2.66 billion in 2011, based on research by Local Offer Network, there are five significant challenges to Groupon’s deal-a-day model that are important to assess as a marketer.
Tags: groupon, Living Social, Research
Social Media Runs on Email
With the growth of social media, email’s become a dirty word. Yet the reality is that despite forecasts of email’s demise and social media’s ability to provide communications channels, not only is email alive and kicking, it’s the engine that drives communication and engagement on social media platforms. Here are 6 functions email fulfills for social media.
Tags: Blog, Email, Facebook, groupon, HARO, HARO Help A Reporter Out, LinkedIn, Living Social, Social Media, Twitter
Social Commerce: Shopping Meets Social Media
Social Commerce is where social media, content and collaborative tools meet online shopping. Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media. Here are ten reasons to add social commerce to your retail marketing mix.
Tags: groupon, shopping, Social commerce, social shopping
Groupon Super Bowl Ad Breaks Social Media Rules
Groupon’s Super Bowl ad broke the number one rule of social media: It’s NOT about you! Groupon’s making light of the Chinese occupation of Tibet in their Super Bowl ad totally missed its mark. It’s hard to believe that no one at Groupon, their advertising agency or other advisor didn’t have a sense of how bad this ad would play in the theater of public opinion, especially following on the heels of Kenneth Cole’s Egyptian gaff.
Tags: Ad, Brand Bowl, groupon, Kenneth Cole, Super Bowl
Do Groupon Deals Make Sense for Merchants?
Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.
Tags: Amazon, Compete, groupon, Hitwise, Living Social, Retail me not
What’s Your Firm’s Value Meal?
in today’s price-conscious marketplace,your firm just might need to develop a really attractive reduced price offer (aka its “value meal”). Here are 7 value offers and 7 economic factors to consider.
2010 Proves Social Media Matters [Data Included]
2010 was a tipping point for social media. This was underscored by Time’s choice of Mark Zuckerberg of Facebook to be Man of the Year. Here are three ways that social media mattered in 2010. [Charts included]
Tags: Cooks Source, Facebook, Greenpeace, groupon, JetBlue, Nestle, Old Spice, Oreo, Steve Slater, Twitter
I Want My Social Media Without Advertising!
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?
Why We Like Advertising
Roughly two out of five U.S. adults dislike advertising in general according to recent Experian Simmons research. Yet despite what they say, customers find some forms of advertising a positive experience. Here are sixteen ways consumers like advertising. (Data chart included)
Tags: Advertising, coupons, eMarketer, groupon
How Groupon Works
Groupon has attracted a lot of attention of late due to the large sums of money that companies are willing to pay. At its core, Groupon has combined email and direct marketing techniques to create offer that customers can’t turn down. Here are seven tips to enhance your etailing to leverage the strength of Groupon.
Groupon’s Costs: Can You Afford a Free Lunch?
Until earlier this week, Groupon’s meteoric business growth hasn’t been tarnished with naysayers. Poises Cafe owner Jesse Burke exposed the negative side of a Groupon offer in her Facebook post that quickly garnered online attention. This article examines the assumptions and requirements of a Groupon offer based on Burke’s experience to highlight how to think about your business, especially small ones. Please read on …
Tags: coupons, groupon, Poises Café, small business, The Gap
