Gini Dietrich

Social Media: 10 Influential Women You Need to Know

Posted by Heidi Cohen on March 8, 2013 in Content Marketing, Social Media | 2 Comments

In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.

Tags: Ann Handley, Connie Benson, Gini Dietrich, Hilary Mason, Jessica Lawrence, KD Paine, mari smith, Megan Berry, Rebee, Sandy Carter

7 Easy Ways to Curate Content (& Drive Traffic)

Posted by Heidi Cohen on February 6, 2013 in Content Marketing | 11 Comments

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Brian Morrisey, BuzzFeed, Content curation, Gawker, Gini Dietrich, Hubspot, SmartBrief on Social Media, Spin Sucks

2013 Extreme Marketing Predicitions

Posted by Heidi Cohen on January 2, 2013 in Content Marketing, Marketing, Social Media | 6 Comments

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Heidi Cohen, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, Todd Wheatland

13 Ways to Improve Blog Results in 2013

Posted by Heidi Cohen on December 30, 2012 in Blogging | 5 Comments

The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed. To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever. Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Blog goals, Editorial calendar, Gini Dietrich, Mack Collier

2012′s Biggest Marketing Break Throughs

Posted by Heidi Cohen on December 26, 2012 in Marketing, Mobile | 2 Comments

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland

2012′s Biggest Marketing Surprises

Posted by Heidi Cohen on December 20, 2012 in Content Marketing, Marketing, Social Media | 2 Comments

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.

Tags: Angie Schottmuller, Ann Handly, CC Chapman, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Jeffrey L. Cohen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, Todd Wheatland

Top Marketing #FAILs of 2012

Posted by Heidi Cohen on December 18, 2012 in Content Marketing, Marketing, Social Media | 3 Comments

While marketing made significant gains in 2012 in terms of social media, content marketing and mobile, not every campaign was a winner. There were notable marketing #FAILs in 2012.

Based on how effectively a marketing campaign’s executed, there’s a range of potential results from excellent to poor. But to fail in today’s always-on, connected social media ecosystem means the marketer is tone deaf to what’s happening in the world or hasn’t focused on the appropriate elements of their marketing plan.

Here’s what seventeen top marketers viewed as the top marketing #FAILs of 2012. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: #Fail, Angie Schottmuller, Ann Handley, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Heidi Cohen, Jeff Hansen, Jeffrey L. Cohen, Joe Pulizzi, Jon Mandell, Marjorie Clayman, Michael Stelzner, Pamela Muldoon, Peter Shankman, Todd Wheatland

101 Social Media Marketing Resources – 2012 Edition

Posted by Heidi Cohen on December 10, 2012 in Blogging, Marketing Resources, Social Media | 23 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube

Social Media Monitoring – 10 Social Media Experts Tell You What to Use

Posted by Heidi Cohen on November 14, 2011 in Marketing Metrics, Social Media | 11 Comments

Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.

Tags: Brian Massey, Connie Benson, Gini Dietrich, Jim Sterne, John Marshall, Kate Paulin, Marshall SPonder, monitor social media, Perry Drake, Rebecca Lieb, social media metrics

What is Branding?

Posted by Heidi Cohen on August 15, 2011 in Branding | 3 Comments

Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.

Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin

30 Branding Definitions

Posted by Heidi Cohen on August 8, 2011 in Branding | 11 Comments

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin

What is Social Media?

Posted by Heidi Cohen on May 16, 2011 in Actionable Marketing 101, Social Media | Leave a comment

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.