Frank Eliason

How Social Media Transformed Customer Service [Data]

Social media has transformed customer service from a faceless voice at the end of your 800 number to the people who make your firm real by engaging with consumers, in real time, showing them you care. Yet, there’s a disconnect between how companies and consumers view customer service delivered via social media platforms. Here are 5 ways that social media changes customer service.

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Do You Need a Social Media Manager?

For many of the plugged-in generation, the idea of spending their working hours hanging out on Facebook, Twitter and other social media sites sounds like a dream job.  From a corporate perspective, the question of when you should bring the … Continue reading

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