Forrester

Why We Lurk

Marketers are always trying to get more people to participate in their social media and other forms of marketing. Here are 21 reasons that users prefer to lurk. Understanding these reasons can help you to develop more effective marketing.

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Data Demons (in a good way!)

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.

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Latest Research Insights for Social Media Marketers

Forrester’s 2010 Global Social Technographics (r) shows that 2010 marks an important inflection point in social media behavior in the U.S. As a result, there are three major insights that are critical for marketers. Please read on …

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