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Social Media Photos: The Eyes Have It [Examples]

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Are photos part of your social media marketing strategy? Here are 15 winning social media photo tactics to get your audience engaged with snackable content.

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Don’t Abandon Social Media [Research]

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Do you know how big your social media audience is? Stanford-Facebook research assess true social media audience size.  Hint: It’s more than you think.

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4 Facebook Metrics to Track [Chart]

Measure Facebook metrics

On Facebook, track performance to understand if your marketing achieves its objectives. Here are 3 Facebook metrics to maximize & 1 metric to minimize. Additionally, there are 3 considerations for a successful Facebook marketing strategy. [Chart included]

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Social Media Buying: Where Are Your Customers?

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To increase your social media marketing effectiveness, here are 6 charts containing social media buying research. This research data provides a breakout across Facebook, Twitter and Pinterest.

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Social Media Marketing Fortune 500 Style

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Social media marketing use by Fortune 500 continues to increase and diversify. Here are seven findings based on research by the University of Massachusetts/Dartmouth and seven actionable social media marketing tips. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog

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50 States of Social Media

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Need help celebrating America’s July Fourth holiday? Here are fifty ways to be a  social media super star. Source: Heidi Cohen’s Actionable Marketing Blog.

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Social Media: What Marketers Want to Know in 2013

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Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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Small Business: How to Find Time for Social Media

Clock At Grand Central Photo By Heidi Cohen

To reap social media results, businesses regardless of size must spend time engaging on social media platforms, invest budget and wait for sales or other benefits. For most small businesses, these three resources are scarce. As a result, social media often winds up at the bottom of the owner’s to-do list overlooked in favor of handling the latest, easy-to-measure emergency.

According to Social Media Examiner’s 2013 Reportmost small businesses spend under ten hours a week on social media.  Source: Heidi Cohen’s Actionable Marketing Blog

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2013: The Future of Social Media [Research/Charts]

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As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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Social Media: 10 Commandments for Business

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Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog.

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