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Social Media: Do You Know Your Audience?
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
Social Media: 23 Ways To Promote Your Blog
You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.
For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.
To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Tags: Blog, Chris Brogan, Facebook, Flickr, Jay Baer, Mack Collier, Mike Stelzner, Pinterest, Twitter
Social Media: Do You Know Where Your Audience Is? [Research]
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.
Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.
9 Facebook Research Charts for Your 2013 Marketing Plan
Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, comScore, Facebook, GlobalWebinternet, google+, Mobile, Pew Internet, Research
2012: Social Media, Content Marketing and Mobile
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
Top 7 Marketing Trends of 2012 [Research / Charts]
In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 2012, Facebook, Monetate, Nielsen, Photo, smartphone, Tablet, television
Social Media Turf Wars: What They Mean For Marketers
With recent changes by LinkedIn, Twitter and Instagram, there’s no doubt social media platforms are in the midst of turf wars. Motivated by the need to generate revenue, the social media networks’ once fruitful partnerships are souring and platforms are jockeying for audience and position. One thing’s for certain: participants and marketers will lose.
Here are three signs the social media turf wars have begun plus 5 marketing tactics to deal with increased social media balkanization. From Heidi Cohen’s Actionable Marketing Blog
Does Pinterest Trump Facebook For Sales? [Research / Charts]
Are you distributing your social media budget effectively between Facebook and Pinterest? Before you answer, you must know what your business goals are, where your target audience is, and how effective each site is for attracting your specific market to achieve your objectives. (Research and charts included) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Bizrate, Chart, Dan Zarrella, Facebook, Lab 42, Nielsen, Pinterest, Research, Shareholic
5 Proven Social Media Call-to-Action Tips [Research]
Integrating an optimized call-to-action into your social media interactions and content makes it actionable and measurable and it gets participants to act. Without a call-to-action, your social media marketing is just branding. It doesn’t support engaging with prospects, deepening relationship, or generating leads or sales. Here are five tips to make your social media media calls-to-action more effective at generating leads and closing them (based on research.) Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Call-to-action, Dan Zarrella, Facebook, Hubspot, Landing Page, Twitter
101 Social Media Marketing Resources – 2012 Edition
Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube
Why Social Media Ads Don’t Work [Research]
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising. Consumers don’t like being tricked with fake information that interrupts and promotes. These sentiments are at the heart of social media participation. Here’s research to show why social media ads and fake content don’t work. Source: Heidi Cohen’s Actionable Marketing blog.
