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- 72 Marketing Definitions
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- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
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Social Media: 10 Commandments for Business
Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog.
5 Small Business Mobile Marketing Tips [Research]
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
25 Smartphone and Tablet Research Charts
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
Proof that Social Media Drives Sales! [Research]
Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog
Facebook: Fans Are Brand Currency
Facebook with its 1.056 billion monthly active users is the largest social network on the planet.
What does this mean for your brand? Recent research from Syncapse shows that nurturing your Facebook fans contributes value to your brand in the form of improved sales, future brand loyalty and brand affiliation.
Tags: Facebook, Syncapse, Value of a Facebook Fan
Is Facebook Still Cool (and Why Should Marketers Care)
At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other. While overall social media usage is declining slightly in the US, this behavior is more acute among Facebook participants especially teens. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, Gen Z, Pew Internet, Piper Jaffray, Research
How to Improve Small Business Social Media Performance
While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Chart, Constant Content, Facebook, LinkedIn, Research, small business, Twitter
25 Tactics to Promote Your Blog via Facebook and Twitter
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.
Tags: blogchat, Facebook, Hashtag, Ian Cleary, Jon Loomer, Mobile, Twitter
2013 Social Media Trends and Your Business
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.
Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.
Tags: Arbitron, Barack Obama, Chart, Edison Research, Facebook, Oreo, Research, SAS Sortware, social network, Twitter
53 New Mobile Marketing Facts [Research/Charts]
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
Tags: Android, Charts, comScore, eMarketer, Facebook, google+, iOS, JiWire, mobile apps, Research, responsive design, smartphone, Tablets, Twitter
Facebook Goes Mobile: 10 Research Charts & Analysis
Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook. 10 Charts and analysis you need. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Facebook, IDC, Research, smartphone
Visual Content: How to Re-imagine Your Brand
Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.
Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog
