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Experian
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
2010’s Top 10 Online Marketing Highlights [Data Included]
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.
Tags: comScore, e-readers, Email Marketing, eMarketer, Exact Target, Experian, Facebook, Forrester Research, Gartner Resarch, Hitwise, Internet & American Life Project, iPad, kindle, Klout, Mobile, Online Advertising, Pew Research Center, Research, smartphone, Social media influence, The Nielsen Company
