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360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]
Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: blogchat, events, IRL, Joe Pulizzi, Lee Odden, Mack Collier, Meetup
Live Blogging: How to get the Most Out of Conferences and Events
Live blogging is a specialized form of blogging where bloggers transmit the information from a live event or conference. Ideally, it’s done in real time or on the day of the event. Here are five approaches to live blogging. While they differ, understand that one approach isn’t necessarily better than the others.
Tags: conferences, events, Lisa Barone, Live blogging, New Front 2011
Social Media Goes Offline
Say social media and the first thing most people think is digital social media networks. But the truth is that the best way to reinforce networking contacts is to take them offline. For many small and media size businesses (aka SMBs), offline social media events are an ideal way to get better known. Here are five suggestions to help you plan your events.
Tags: events, networking, offline, real life events, SMB
