events

Small Business Events Win: 5 Big Game Tactics

Location of Big Game Event

What can you learn from big game advertisers? 5 actionable small business event tips to make yours a win like the big game advertisers. With examples included.

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360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]

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Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog

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Live Blogging: How to get the Most Out of Conferences and Events

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Live blogging is a specialized form of blogging where bloggers transmit the information from a live event or conference. Ideally, it’s done in real time or on the day of the event. Here are five approaches to live blogging. While they differ, understand that one approach isn’t necessarily better than the others.

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Social Media Goes Offline

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Say social media and the first thing most people think is digital social media networks. But the truth is that the best way to reinforce networking contacts is to take them offline. For many small and media size businesses (aka SMBs), offline social media events are an ideal way to get better known. Here are five suggestions to help you plan your events.

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