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Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.
Tablets are an exploding market. As a marketer, it’s important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices, namely computers and smartphones. [Here's earlier tablet data.] Here are 21 research charts and infographics to help you with your marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
Which film will get this year’s Oscar for best social media lessons? While The Social Network might be the obvious choice since it’s the story of Facebook, my money is on The King’s Speech, an old-fashioned movie about friendship – the core of social media.
Content marketing continues to grow because it attracts consumers on social media platforms like a magnet. To help you think about the different types of content used across a variety of social media platforms, here’s guidance showing the types of content used by social media platform and type of communication. [Charts & data included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.
In 2010, online advertising has finally reached a tipping point. It exceeds revenues from newspaper advertising, both online and offline. Here are five implications for marketers. (Data charts included!)
Roughly two out of five U.S. adults dislike advertising in general according to recent Experian Simmons research. Yet despite what they say, customers find some forms of advertising a positive experience. Here are sixteen ways consumers like advertising. (Data chart included)
Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.
Forrester’s 2010 Global Social Technographics (r) shows that 2010 marks an important inflection point in social media behavior in the U.S. As a result, there are three major insights that are critical for marketers. Please read on …