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[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing)

How we consume content marketing - info snacking

[INFOGRAPHIC] Do you know how we consume content now? There are 4 major options that enable us to gather more information.

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Social Media: Do You Know Where Your Target Audience Is?

Where is your target audience?

As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?

The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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Smartphones & Tablets: How We Shop Now [Research]

How we shop now

With  115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.

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11 Tips to Get Your Content Marketing on Track [Research]

Top of your list

Content marketing, regardless of what marketers call it, is the most popular digital marketing strategy according to Chief Marketer’s March 2012 online survey of US marketers. Closer examination of the Chief Marketer research as reported by eMarketer shows email, social media and search are at the top of the list for mainstream marketers with a third using video.  Further, marketers’ focus on content is strongly correlated with supporting sales, optimizing their owned content for search and helping social media.  Regardless of what type of content marketing you’re using now or plan to add to your mix, here are eleven steps to get you on track. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Online Video Is Hot [Research]

old television set

Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.

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Tablet Roundup – 21 Research Charts & Infographics

iPad in use at home

Tablets are an exploding market. As a marketer, it’s important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices, namely computers and smartphones.  [Here's earlier tablet data.] Here are 21 research charts and infographics to help you with your marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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25 Mobile Research Charts to Guide Your 2012 Marketing

girl with iphone

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.

To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.

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Mobile – Content to Go Please [Research]

Smart Phone Group Shot

Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)

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Do Your Online Videos Have Star Power? [Data Included]

Which film will get this year’s Oscar for best social media lessons? While The Social Network might be the obvious choice since it’s the story of Facebook, my money is on The King’s Speech, an old-fashioned movie about friendship – the core of social media.

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How to Use Content Marketing for Social Media [Chart Included]

Content marketing continues to grow because it attracts consumers on social media platforms like a magnet. To help you think about the different types of content used across a variety of social media platforms, here’s guidance showing the types of content used by social media platform and type of communication. [Charts & data included]

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