eMarketer

Content Marketing: How to Get More Readers

Break Through The BS

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.  Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.

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Millennials Marketing: Mobile & Social Media Required

millennials and their phones

Do you understand millennials? Here are 6 tactics with facts and charts to improve your marketing. Social Media & Mobile included.

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69 Mobile Marketing Facts Explained (in Plain English!)

smartphones at the cafe

2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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Free Research: 8 Resources Every Marketer Needs

Free, free, free HeidiCohen.com

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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[INFOGRAPHIC] Social Media: How to Make the Business Case

US Social Media Marketing 2012

Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.

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Social Media: Who Will Win the Battle for Mobile [Research]

Social Media Who Will Win the Battle For Mobile - HeidiCohen.com

As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.

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Social Media: The One Thing 70% of Brands Do Wrong [Research]

humanity-love-respect

On social media platforms, people expect businesses to acknowledge and respect them as human beings. Unfortunately, most brands just use social media to spray their promotional messages instead of connecting with their prospects, customers and the public.

Businesses must treat followers like people because social media is person-to-person. Here’s new research showing how companies respond to customers and the public on social media plus 5 Social media tactics businesses need to respond to prospects and customers.

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[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing)

How we consume content marketing - info snacking

[INFOGRAPHIC] Do you know how we consume content now? There are 4 major options that enable us to gather more information.

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Social Media: Do You Know Where Your Target Audience Is?

Where is your target audience?

As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?

The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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Smartphones & Tablets: How We Shop Now [Research]

How we shop now

With  115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.

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