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The Social Media and Device Facts You Need In 2014

Social media and device facts

Do you know the social media and device facts you need to reach your target audience in 2014? Here are 7 Actionable Marketing Tips based on research to help.

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67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

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53 New Mobile Marketing Facts [Research/Charts]

Mobile Device Usage

Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.

To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.

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Content Marketing: How to Get More Readers

Break Through The BS

While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.  Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.

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Millennials Marketing: Mobile & Social Media Required

millennials and their phones

Do you understand millennials? Here are 6 tactics with facts and charts to improve your marketing. Social Media & Mobile included.

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69 Mobile Marketing Facts Explained (in Plain English!)

smartphones at the cafe

2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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Free Research: 8 Resources Every Marketer Needs

Free, free, free HeidiCohen.com

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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[INFOGRAPHIC] Social Media: How to Make the Business Case

US Social Media Marketing 2012

Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.

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Social Media: Who Will Win the Battle for Mobile [Research]

Social Media Who Will Win the Battle For Mobile - HeidiCohen.com

As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.

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Social Media: The One Thing 70% of Brands Do Wrong [Research]

humanity-love-respect

On social media platforms, people expect businesses to acknowledge and respect them as human beings. Unfortunately, most brands just use social media to spray their promotional messages instead of connecting with their prospects, customers and the public.

Businesses must treat followers like people because social media is person-to-person. Here’s new research showing how companies respond to customers and the public on social media plus 5 Social media tactics businesses need to respond to prospects and customers.

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