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eMarketer
53 New Mobile Marketing Facts [Research/Charts]
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
Tags: Android, Charts, comScore, eMarketer, Facebook, google+, iOS, JiWire, mobile apps, Research, responsive design, smartphone, Tablets, Twitter
Content Marketing: How to Get More Readers
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
69 Mobile Marketing Facts Explained (in Plain English!)
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
Free Research: 8 Resources Every Marketer Needs
Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
[INFOGRAPHIC] Social Media: How to Make the Business Case
Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.
Tags: Earned Media, eMarketer
Social Media: Who Will Win the Battle for Mobile [Research]
As the always-on, always in reach, real-time communications and media device, it’s no surprise that two-thirds of social media activities start on a smartphone, according to Google, Ipsos and Sterling Brand research. For marketers, it’s not only a matter of how you get your message through, but also how you get your content consumed, distributed and shared across mobile social media venues.
Social Media: The One Thing 70% of Brands Do Wrong [Research]
On social media platforms, people expect businesses to acknowledge and respect them as human beings. Unfortunately, most brands just use social media to spray their promotional messages instead of connecting with their prospects, customers and the public.
Businesses must treat followers like people because social media is person-to-person. Here’s new research showing how companies respond to customers and the public on social media plus 5 Social media tactics businesses need to respond to prospects and customers.
Tags: Blog, Customer Service, eMarketer, Facebook, Heather Meza, Social Bakers
[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing)
[INFOGRAPHIC] Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions. Depending on your lifestyle, this list may be expanded to include gaming devices, car-related devices and/or out-of-home screens. Each screen transmits information where we as marketers wish to integrate our message in a way that will grab consumers’ attention. The good news is consumers trust content marketing. In addition to an infographic, this post includes useful charts from Heidi Cohen’s Actionable Marketing Blog.
Tags: eMarketer, Infographic, Research
Social Media: Do You Know Where Your Target Audience Is?
As a marketer, do you know whether your target market is active on social media platforms? If so, do you know which social media entities your customers frequent most often?
The proliferation of social media sites and increased social media usage means there’s a good chance that your gut feel about your audience’s social media preferences may not be correct. Are you willing to bet your budget on it, especially when about nine out of ten marketers uses social media to achieve marketing results according to eMarketer? Here’s research and analysis with charts to help you. Source: Heidi Cohen’s Actionable Marketing Blog
Smartphones & Tablets: How We Shop Now [Research]
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.
Tags: eMarketer, Nielsen, shopping, smartphone, Tablet
11 Tips to Get Your Content Marketing on Track [Research]
Content marketing, regardless of what marketers call it, is the most popular digital marketing strategy according to Chief Marketer’s March 2012 online survey of US marketers. Closer examination of the Chief Marketer research as reported by eMarketer shows email, social media and search are at the top of the list for mainstream marketers with a third using video. Further, marketers’ focus on content is strongly correlated with supporting sales, optimizing their owned content for search and helping social media. Regardless of what type of content marketing you’re using now or plan to add to your mix, here are eleven steps to get you on track. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chief Marketer Research, eMarketer
