Email

3 Types of Basic Content You Can’t Afford To Ignore

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

Tags: , , , , , ,

67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

Tags: , , , , , , , , , , , , , , , , , ,

Is Your Business Building Content Marketing Assets?

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.

Tags: , , , , , , ,

7 Content Formats Every Marketer Needs In 2013

Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.

Tags: , , , ,

7 Marketing Predictions for 2013

The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)

Tags: , , , ,

30 Insider Tips To Extend Your Content Marketing (Without Really Working)

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

Tags: , , , , , , , , , , ,

Social Media Doesn’t Sell [Research]

Social media doesn't generate sales (or does it?)

While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , ,

Social Media’s Best Kept Secret

Social media's secret to success? Email marketing

What marketer doesn’t want to have the key to social media success? Think about how much more efficient your social media and related marketing activities would be. What would you be willing to invest in your business to get this information, especially if it would provide a trackable way to assess your social media progress? Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , ,

Social Media Marketers’ Favorite Non-Social Media Tool [Research]

Social Media Marketers' Favorite Non-Social Media Tool

Where do social media marketers turn to support and enhance their social media efforts? The answer may surprise you. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication.  In fact, social media runs on email. Source: Heidi Cohen’s Actionable Marketing Blog

 

Tags: , ,