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3 Types of Basic Content You Can’t Afford To Ignore

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

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67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

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Is Your Business Building Content Marketing Assets?

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.

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7 Content Formats Every Marketer Needs In 2013

Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.

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7 Marketing Predictions for 2013

The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)

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30 Insider Tips To Extend Your Content Marketing (Without Really Working)

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

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Social Media Doesn’t Sell [Research]

Social media doesn't generate sales (or does it?)

While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog

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