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Blogging: Are You Phoning It In?
Blogging is a choice. It’s a commitment you make to your readers regardless of the type of blog you’re writing. Phoning your blog posts in means you’re creating your content quickly with minimal effort. While this is acceptable once in a while, over the long run, too much of it will damage your blog’s quality and reputation. If you don’t have the time or energy to blog, there are ways to communicate and distribute information, whether you’re an individual or a company. Here are 7 Signs you’re phoning your blog in and 7 ways to get your blog back on track.
10 Reasons Your Boss Doesn’t Want A Blog & Why He’s Wrong [Chart]
Many senior executives, marketers included, don’t think that blogs rate high in terms of marketing strategies. At best, they view blogs as a cost of doing business. The subtext of this message is blogs don’t do anything to help me achieve my business. Does this sound like your boss? If so, check the ten reasons bosses have for not wanting a blog and show him why he’s wrong.
Tags: Blog, Business blog, Editorial calendar
7 Sure Fire Ways to Create Social Media Content When You Have Nothing to Say
Help I have nothing to say on social media is a comment I often hear. Creating effective content is one of the biggest hurdles companies have with implementing a social media marketing strategy. In my experience the problem arises because the employees are too close to the company, product/service or issue. Creating great social media content requires understanding your social media audience.
12 Blog Shortcuts Every Blogger Should Try
What blogger doesn’t need a few blog shortcuts to help shave some time off of their blogging? Remember when you were young and tried figuring out how to take the least amount of time to do something? May be it was cutting through a neighbor’s yard on the way to school or doing boring cores around the house. Here are twelve blog shortcuts that take into account that occasionally you may need to trick yourself into doing the work.
How to Turn Your Professional Blog into a Lead Generating Machine
Many professionals, such as lawyers, accountants, marketers and others with small businesses, use blogs as the essence of their Internet presence. In theory, this makes sense since at its core a blog is a content management system (CMS) so you have the freedom to easily create and edit content. Yet, while the concept of a blog is appealing as a thought leadership platform, the reality is that most professionals lack the time, motivation and ability to blog enough to keep it alive. Here are 12 tips to turn your blog into a lead generating machine.
Making Money With a Blog
For many bloggers, the issue of how to monetize their blog is an important one. Here are thirteen effective ways that bloggers can drive revenues from their blogs to make money. In addition, there are three money marketing considerations. Please read on.
How to Get Your Blog in Shape for Summer
It’s Memorial Day Weekend. Is your blog ready for summer? Before you head to the beach or host your annual bar-b-que, assess whether your blog needs be summerized. By making changes to your blog for the summer, you show that someone’s home and in touch with the times. Here are seven tips to help you get your blog in shape for the summer.
Blog Checklist: 60 Must-Have Items
Here’s a blog checklist of 60 items to help you take your blog to the next level. These detailed must-have points will help you achieve blog success.
How Not to Lose Your Audience
How do you get people to keep paying attention to your content whether it’s website or a blog? Here are fifteen ways that you can lose your audience and how to fix them.
Why Your Social Media Marketing Doesn’t Work (And How to Fix It)
Social media marketing doesn’t work is a complaint I often hear. Without looking at the campaign or doing any analysis I can almost always determine the reason. Here are six factors that can cause your marketing to fail and ways to fix them.
Is Your Content Marketing a Reader Magnet? [Chart]
Do you pray for readers when you publish your content marketing? If so, you’re not alone. Here are five steps to create magnetic content as well as a chart to guide you through content creation by content category.
20 Blog How-Tos
Mayday is a boat’s distress signal. To celebrate May 1st, here’s a blogging 911 to give you the answers to the top twenty blogging questions. There’s useful blogging how-tos for both beginning and experienced bloggers.