Who hasn’t dreamed of just cranking out great blog post after great blog post without toiling away? One way to simplify your blog content creation task is to follow a set pattern that can be incorporated into your editorial calendar so that you build your blog by consistently supplying a specific type of content. The benefit is that it helps structure your posts. Here are the insights from five different blog types to help make your blog a winner.
Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]
When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.
Blogging is a choice. It’s a commitment you make to your readers regardless of the type of blog you’re writing. Phoning your blog posts in means you’re creating your content quickly with minimal effort. While this is acceptable once in a while, over the long run, too much of it will damage your blog’s quality and reputation. If you don’t have the time or energy to blog, there are ways to communicate and distribute information, whether you’re an individual or a company. Here are 7 Signs you’re phoning your blog in and 7 ways to get your blog back on track.
Many senior executives, marketers included, don’t think that blogs rate high in terms of marketing strategies. At best, they view blogs as a cost of doing business. The subtext of this message is blogs don’t do anything to help me achieve my business. Does this sound like your boss? If so, check the ten reasons bosses have for not wanting a blog and show him why he’s wrong.