Editorial calendar

7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Tumblr logo f

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

13 content marketing sins

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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How to Develop a Social Media Editorial Calendar

Social media editorial calendar

Increasing your social media effectiveness requires streamlining your approach. Setting up a social media editorial calendar helps your social media time management. Here are twelve steps to help you get your social media editorial calendar on track to succeed. Source: Heidi Cohen’s Actionable Marketing Blog.

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Do You Know These 5 Secrets to Compelling Content?

I can tell you a secret

When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.

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Does Your Blog Need to Be Brought Back From the Dead?

back from dead

Does your blog display any of these five signs that it’s lifeless? If so, it’s possible that your blog needs to be resuscitated. Don’t despair. Help is on the way. Determine where you have issues with your blog and follow the suggested fixes to bring your blog to life again.

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10 Blogs That Get It – Examples & Insights

get it

Who hasn’t dreamed of just cranking out great blog post after great blog post without toiling away? One way to simplify your blog content creation task is to follow a set pattern that can be incorporated into your editorial calendar so that you build your blog by consistently supplying a specific type of content. The benefit is that it helps structure your posts. Here are the insights from five different blog types to help make your blog a winner.

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How to Develop Your Editorial Calendar

Editorial Calendar--post-its gone wild

Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.

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Blogging: Are You Phoning It In?

Old fashioned telephone

Blogging is a choice. It’s a commitment you make to your readers regardless of the type of blog you’re writing. Phoning your blog posts in means you’re creating your content quickly with minimal effort. While this is acceptable once in a while, over the long run, too much of it will damage your blog’s quality and reputation. If you don’t have the time or energy to blog, there are ways to communicate and distribute information, whether you’re an individual or a company. Here are 7  Signs you’re phoning your blog in and 7 ways to get your blog back on track.

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10 Reasons Your Boss Doesn’t Want A Blog & Why He’s Wrong [Chart]

I said no

Many senior executives, marketers included, don’t think that blogs rate high in terms of marketing strategies. At best, they view blogs as a cost of doing business. The subtext of this message is blogs don’t do anything to help me achieve my business. Does this sound like your boss? If so, check the ten reasons bosses have for not wanting a blog and show him why he’s wrong.

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7 Sure Fire Ways to Create Social Media Content When You Have Nothing to Say

Nothing-to-say

Help I have nothing to say on social media is a comment I often hear. Creating effective content is one of the biggest hurdles companies have with implementing a social media marketing strategy. In my experience the problem arises because the employees are too close to the company, product/service or issue.  Creating great social media content requires understanding your social media audience.

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