Editorial calendar

7 Blogging Tactics to Take Your Game To The Next Level

Posted by Heidi Cohen on February 3, 2013 in Blogging | 6 Comments
Super Bowl

Despite the image of a lone person typing by the light of their computer, bloggers have a lot in common with a Super Bowl Championship football team. Just as football players work hard and prepare through on-going practice and games, bloggers need to continually to publish and engage with their audience. Here are seven lessons bloggers can learn from football to take their game to the championship level. Source: Heidi Cohen’s Actionable Marketing Blog

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13 Ways to Improve Blog Results in 2013

Posted by Heidi Cohen on December 30, 2012 in Blogging | 5 Comments
Big and small

The New Year brings resolutions. The problem is that many bloggers set unattainable objectives so their chances for success are slim. Instead, make small changes to your existing behavior to enhance your ability to succeed. To maximize effectiveness, integrate these changes with your overall planning to make 2013 your best year ever. Here’s checklist of thirteen small changes every blogger can make that will have a big impact on blog success. Source: Heidi Cohen’s Actionable Marketing Blog

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10 Steps to Kick Start Your 2013 Marketing Calendar

Posted by Heidi Cohen on December 21, 2012 in Content Marketing | 1 Comment
QuiriguáGlyphs

According the Mayan calendar, today, December 21, 2012, is the end of the world. REM sang about it. (And they feel fine and so should you!) Because it’s not really the end of the world, it’s only the end of the Mayan calendar. This is the perfect time to kick start your 2013 calendar. Here are ten steps to get your calendar on track.

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11 Fundamental Skills Your Content Creation Team Needs

Posted by Heidi Cohen on October 19, 2012 in Content Marketing, Social Media | 1 Comment
Heart of content marketing creation

Great content is at the heart of a strong social media marketing program. Content marketing can be a significant element of social media expense. As a result, having sufficient resources, in terms of budget and headcount, to continually create fresh new content can be a challenge. Here are eleven social media content creation challenges. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: The Cliff Notes Approach to Editorial Calendars

Posted by Heidi Cohen on October 12, 2012 in Content Marketing | 4 Comments
Cliff Notes Content Marketing Editorial Calendar

Derived from traditional print magazines and newspapers, an editorial calendar provides the organizational structure for content marketing. Editorial calendars can encompass your entire marketing plan or be specific to content marketing, social media and/or your blog. Here are 9 Tactics To Create Content on Two Week Schedule.

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7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Posted by Heidi Cohen on October 4, 2012 in Content Marketing, Social Media | 1 Comment
Tumblr logo f

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

Posted by Heidi Cohen on September 26, 2012 in Content Marketing | Leave a comment
13 content marketing sins

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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How to Develop a Social Media Editorial Calendar

Posted by Heidi Cohen on August 6, 2012 in Content Marketing, Social Media | 5 Comments
Social media editorial calendar

Increasing your social media effectiveness requires streamlining your approach. Setting up a social media editorial calendar helps your social media time management. Here are twelve steps to help you get your social media editorial calendar on track to succeed. Source: Heidi Cohen’s Actionable Marketing Blog.

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Do You Know These 5 Secrets to Compelling Content?

Posted by Heidi Cohen on December 11, 2011 in Content Marketing | 6 Comments
I can tell you a secret

When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.

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Does Your Blog Need to Be Brought Back From the Dead?

Posted by Heidi Cohen on October 30, 2011 in Blogging | 2 Comments
back from dead

Does your blog display any of these five signs that it’s lifeless? If so, it’s possible that your blog needs to be resuscitated. Don’t despair. Help is on the way. Determine where you have issues with your blog and follow the suggested fixes to bring your blog to life again.

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10 Blogs That Get It – Examples & Insights

Posted by Heidi Cohen on October 23, 2011 in Blogging, Content Marketing | 1 Comment
get it

Who hasn’t dreamed of just cranking out great blog post after great blog post without toiling away? One way to simplify your blog content creation task is to follow a set pattern that can be incorporated into your editorial calendar so that you build your blog by consistently supplying a specific type of content. The benefit is that it helps structure your posts. Here are the insights from five different blog types to help make your blog a winner.

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How to Develop Your Editorial Calendar

Posted by Heidi Cohen on October 22, 2011 in Blogging, Content Marketing, Social Media | 6 Comments
Editorial Calendar--post-its gone wild

Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.

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