Edelman’s 2013 Trust Barometer

Social media and content marketing require customer trust to help build and extend your 360° brand.

Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media. Even worse, they won’t buy from you, regardless of whether you’re a B2B, B2C, not-for-profit or solopreneur.

To this end, Edelman’s 2013 Trust Barometer reveals five trust element marketers must take into account when developing their social media and content marketing plans.  Heidi Cohen’s Actionable Marketing Blog analyzes the data.