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[INFOGRAPHIC] How To Make The Case For Content Marketing

Posted by Heidi Cohen on August 22, 2012 in Content Marketing | 3 Comments
Scale

Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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How to Market When Trust Is Gone [Data]

Posted by Heidi Cohen on March 14, 2011 in Customer, E-commerce, Social Media | 4 Comments

Forget Mad Men marketing because customer trust is gone.  For marketers, change is sorely needed since only one in twenty consumers trust advertising. Here are seven places that customers now check for information.

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