edelman

Trust: Do We Believe Your Social Media & Content?

One dollar bill

Do you have customer trust? Analysis of Edelman’s 2014 Trust Barometer research [Charts included]. Includes business & messaging tactics for social media & content marketing.

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[INFOGRAPHIC] How To Make The Case For Content Marketing

Scale

Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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How to Market When Trust Is Gone [Data]

Forget Mad Men marketing because customer trust is gone.  For marketers, change is sorely needed since only one in twenty consumers trust advertising. Here are seven places that customers now check for information.

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