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Earned Media
[INFOGRAPHIC] Social Media: How to Make the Business Case
Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.
Tags: Earned Media, eMarketer
Facebook: How to Maximize Earned Media [Research]
The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on social media, you can earn it! Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.
40 Blog Metrics
Ask many bloggers how their blog is performing and they suddenly get nervous. Why? Is there an arithmophobia epidemic raging across the blogosphere? The reality is that blog metrics are your friend. They help you understand how well your blog is performing relative to your goals. Here are 40 blog metrics to help you asset your blog’s performance.
Third Party, Owned & User Generated Media
Media is content created for a target audience on a regular basis. It may be delivered in different formats. In today’s connected world, there are three major categories of media; they are third party media (or paid media), owned media (or internal media) and user-generated media. In addition to defining these different options, the media taxonomy is laid out in a useful chart.
Tags: Earned Media, Media, offline, Online, owned media, Social Media, third party media
Social Media Marketing Metrics
Social media marketing requires metrics associated with the business goals. 7 major categories of measures are examined and an additional 10 social media marketing metrics questions are included. Please read on …
