Earned Media

Earned Media Metrics: How To Track Your Results

Earned Media Metrics

How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.

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Owned Media VS Earned Media: Which Yields Better Results

Owned Media VS Earned Media

Wondering whether you should use owned media or earned media?

This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.

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How To Succeed With Earned Media: 34 Case Studies

Earned Media Examples

Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.

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Earned Media Definition: 38 Experts Weigh In

What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.

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Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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The Definitive Guide To The 4 Key Types of Media

4 Key Types of Media: Owned, Social, Third Party and Curated

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.

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[INFOGRAPHIC] Social Media: How to Make the Business Case

US Social Media Marketing 2012

Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year. Here’s a social media cost benefit analysis explained with an Infographic from Heidi Cohen’s Actionable Marketing Blog.

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Facebook: How to Maximize Earned Media [Research]

The Beatles

The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.

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40 Blog Metrics

Ask many bloggers how their blog is performing and they suddenly get nervous. Why? Is there an arithmophobia epidemic raging across the blogosphere? The reality is that blog metrics are your friend. They help you understand how well your blog is performing relative to your goals. Here are 40 blog metrics to help you asset your blog’s performance.

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Third Party, Owned Media & User Generated Content

Do you understand the difference between third party media, owned media and user generated content? This article outlines the benefits and challenges of each platform. It includes an easy-to-follow chart to aid your marketing.

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