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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
- 21 Ways to Promote Your Mobile App
- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
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As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business. While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)